Red Ribbon Campaign

Red Ribbon Week is October 23-31, 2021!  Red Ribbon Week is the nation’s oldest and largest campaign designed to promote drug awareness and prevention efforts in support of a substance-free lifestyle in schools and communities across our country.  The campaign reaches millions of young people and adults every year. 

Background: Red Ribbon Week started after the death of Drug Enforcement Administration Special Agent, Enrique “Kiki” Camarena, who in 1985 was brutally murdered by drug traffickers he was investigating in Mexico.  After his death, people wanted to honor his sacrifice.  Local celebrations began in Calexico, California (where Mr. Camarena grew up) in 1985, and in 1988 the National Family Partnership started the first National Red Ribbon Week.

The Red Ribbon Week campaign provides teachers and school staff with opportunities to demonstrate a commitment to safe and drug-free schools.  This year’s national theme is “Drug Free Looks Like Me.”  The official theme image and logo are found below.  Imperial County schools and districts are encouraged to participate in this year’s campaign and celebration by providing students with meaningful opportunities to take a stand in the fight against alcohol, tobacco, and other drug use. 

Red Ribbon Poster Contest Winners

The Imperial County Office of Education is pleased to announce the winners of our Annual Red Ribbon Poster Contest.  The theme this year is “Drug Free Looks Like Me”.  All schools were strongly encouraged to participate to provide students with opportunities to take a stand in the fight against alcohol, tobacco, and other drug use.  

Grand Prize Winner
Alex Pacheco
St. Mary's School
6th Grade

7-9 Division Winner
Isabella Esquer
Calexico High School
9th Grade

K-3 Division Winner
Victoria Reyes
Imperial Cross Elementary School
2nd Grade

4-6 Division Winner
Julie Urena Haro
Ballington Academy for the Arts and Sciences
4th Grade

10-12 Division Winner
Elle Escalante
Imperial High School
11th Grade


"Drug Free Looks Like Me" ™